Big data is transforming the way business is done and allowing communications professionals to hone very specific messages to both internal and external audiences. As customers increasingly expect an efficient, multi-channel experience, communications professionals who can integrate content across many channels, as concisely as possible, will be in demand. Additionally, communications directors should expect to be asked about their SEO expertise as search engines become more complex.
Sample of Possible Interview Questions for Communications Directors:
How would you use our company’s employees as brand ambassadors?
How do you achieve a more human tone in your communications?
What has been your experience in crisis communications?
Do you have experience creating or overseeing the creation of video content?
Would you modify the channels you use when communicating with different generations in the workplace? How so?
Have you ever developed a mobile communication strategy for employees? What do you see as the possible advantages to having one?
What would you do if an employee posted something on his/her personal social media account that was negative in tone about this company?
Describe your experience with overseeing outside vendors in creating targeted communications.
Do you have experience with media training for staff?
How do you ensure that your message is clearly communicated to both external and internal customers?
How do you clean up a company’s image that has been tarnished?
Give me an example of a time when you dealt with the media and it went badly.
How do you develop an effective media strategy?
What is the first thing you would do if this company’s computer system was hacked?
How do you ensure you are producing quality content?
How do you ensure that the right people receive the right message?
Have you ever handled communications for a company that went public?
What have/would you do if the CEO resigned amidst a scandal?
If you were talking to an aspiring communications professional, what would you tell him/her is the best thing about working in the field? Conversely, would you say is the most difficult?