As the retail industry strives to cater to the needs of two different generations with significant purchasing power, managers who have an understanding of the shopping needs and desires of both the Baby Boomers and Millennials will be in demand.
Additionally, retail managers who have a focus on creating a seamless shopping experience for consumers who wish to easily move across channels (online, mobile, and in-store) when making a purchase will be well-positioned in the industry.
Sample of Possible Interview Questions for Retail Managers:
The growth and change of the retail industry require creativity and innovation to find ways to move forward with the times.
Talk about one way you have done this.
What is the first thing you do when you walk into your store every day? The last thing?
What do you say to customers who are worried about the security of their information in your computer system?
Discuss ways you’ve attempted to improve omnichannel shopping for your customers.
How do you turn your store into a destination rather than just a store for customers?
Describe ways you’ve tailored your merchandise to meet the needs of the local community.
Have you ever used customer data to find ways to create a customized shopping experience?
Have you ever fired an employee?
What are the top three qualities you look for in a salesperson?
What selling techniques have you used that led to an increase in sales?
What is your definition of excellent customer service?
How do you make each customer’s experience unique and memorable?
How do you train your staff to deal with difficult customers?
How do you handle employees with personality conflicts?
What do you like best about our products?
Discuss your experience with inventory management.
What do you dislike about working in retail?
What would your sales staff say about you as a leader?
How have you motivated your staff to perform better?
How do you deal with a sales team member who is rude to a customer?
What would you do (or what have you done) if you caught an employee stealing?